Twitter has launched its new marketing campaign. The motto of the campaign is the hashtag #comecepelaspessoas, which meets the trends in communication and business aimed at the user. Positioning your brand with a focus on people is a challenge.
Fasano's House Events space received a modern and visually attractive scenography that represents the client's youth and conceptual line.
Twitter presented to the advertising market its new global positioning of B2B marketing, #ComecePelasPessoas, conceived based on the differentials of its audience, considered the most receptive and influential in the online media.
The construction of the new positioning had as a starting point characteristics of the people who are on Twitter, as shown by a global study carried out with Kantar Media in 23 markets, including Brazil. According to the survey results, people who use Twitter are always looking for news and are among the first to try new products; are more willing to share than the average online and influence friends and family in their purchasing decisions.
